What we do:

Brands we've worked with: 

Artist we've worked with:

Pitt Losada - Founder & Director.

I've always been an audiovisual producer, even before I knew it. I used to compose songs with whatever instrument I could find and shoot videos with any camera that came my way. At 20, I started my career as an advertising creative — a job that changed my life forever because it taught me how to do things wrong... and how to do them right.

One day, I felt I couldn't do that job anymore, so I decided to make a living from what I love. That's when I founded "RIFLE," now "SAN PUGLIESE STUDIO," my original music production company for advertising and content. Together with my lifelong partners Norbi and Lean Pratola, we worked with advertising agencies in Argentina, Latin America, the USA, the UK, and Spain, for brands such as AXE, REXONA, ECO DE LOS ANDES, STELLA ARTOIS, CNN EN ESPAÑOL, AUDI, BANCO FRANCES, IMPULSE, KNORR, FRUTTARE, GLACIAR, CIF, MOLINOS, RED BULL, TWIX, PAYWAY, DOMINOS PIZZA, VOLKSWAGEN, FORD, LOS ALTOS, REAL CALIFORNIA MILK, ZONA PROP, LA VIRGINIA, YPF, GANCIA, TRIDENT, VER, LOWES, COCA COLA, TUFF AND NEEDLE, GATORADE, SADIA, POETT, MAGISTRAL, COMPUMUNDO, BELDENT, AEROLINEAS ARGENTINAS, LA ROCHE POSAY, MODO, PEDIDOS YA, VALE APP, and many more that I can't remember.

We won awards and created amazing music even for laundry detergent commercials, documentaries, TV programs, and even music for "Mini Beat Power rockers" on "Discovery Kids." Later on, I ventured into producing urban genre artists. One day, I met La Joaqui during a jingle we did for the clothing brand "VER," and I proposed to produce her because I felt she was pure talent. I produced several tracks for her, including "Gaucho," "Mas mala yo," and "Rocho," which, in my opinion, became hits. I also produced music videos for her. From there, doors opened, and I produced artists like El Flaco, G-Sony, and Astro, creating Afrobeats and Dancehall. With Bad Blessed, we dropped some RKTs. Later, I got into filming "stuff" for brands, and that passion grew. So finally I was producing digital content, but this time collaborating with directors, filmmakers, photographers, designers, musicians, animators, post-producers, and more. I assembled teams of people I admired for their talent, and without realizing it, I was doing everything I'm truly passionate about. That's why I came up with the name "SoyPitt," because I do what I love, and I also add music to it.